The Lido Ladies Case Study
Introduction
LidoLadies.com is a website that promotes outdoor swimming in Lidos and the mental and overall health benefits that swimming can provide.
The Lido Ladies, Nicola Foster and Jessica Walker needed help with redesigning their website and moving it to a new platform.
The Lido Ladies promote outdoor swimming, particularly in Lidos and the health benefits that swimming can provide.
The Brief
To build a website to capture the Lido Ladies story as they tour lidos promoting swimming, mental health and well being. The site should be bold and fun, just like the Lido Ladies!
Feature Pages
Tour Page
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To publicise visits to Lidos across the country
Boutique Page
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A precursor to full online shop this pages promotes some of the Lido Ladies favourite products
My Role
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Redesign Website and migrate to new platform
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Setup new domain and email
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Assist with copy, branding, graphic design, photography, photo/video editing and SEO
The Project
Communication
This project was conceived during Lockdown so all meetings were conducted via Zoom. It was very easy to share screens to show page mock ups and exchange ideas
Branding
The Lido Ladies wanted a classic look for their website. The Playfair Display and Poppins fonts give the site a modern yet timeless feel.
Introduced the "flamingo" pink for button backgrounds and menu highlights to add a little more colour to the site and tie in with the twin flamingos logo
Graphic Design
The Lido ladies wanted bumper and door stickers for their car. The text and images were set out in Photoshop according to the print company's instructions. The stickers were attached to the "Lido Ladies Smart Mobile" as shown in the main image.
The Design Process
Launch
The new Lido Ladies website was launched in May 2021. Visit it here
Since the launch, the web site has been helping the Lido Ladies build their brand and reach a wider audience.
Testimonial
“Kevin was a delight to work with on the rebuild of our website. He brought creativity as well as technical expertise to the project. He was also very tolerant of the idiosyncrasies of The Ladies! We couldn’t be more pleased. Thank you Kevin!”